A Funnel Is for More Than Hammering Beers

I’m sure by now you’ve heard the term “sales funnel” in reference to some instagram ad strategy.

If you’re not a business person, you probably either don’t care or think it’s some advanced strategy that you don’t need.  I know I didn’t…

But the more I thought about it, the more I realized that funnels are actually incredibly simple and ultimately apply to literally everything we’re already doing.  And I mean everything - even the coaching process.

At the core, a funnel is a visual representation of the stages of someone getting to know you:

• Top of funnel = people who aren’t even aware you exist

• Top middle = people who know you exist but don’t know who you are

• Middle = People who know you exist and know who you are

• Bottom middle = people who know you, like you and trust you

• Bottom = people who engage with your services (ie. buy from you)

It’s really that simple!

So, how does this apply to the things you’re doing?

First, if we look at sales and marketing…

The top of the sales funnel is you acquiring someone’s attention.  The middle is you providing value, showcasing the solutions to the problems they’re facing and nurturing a relationship. The bottom of the funnel is the sales call.

What about coaching?

The top of the funnel is getting buy-in from the new client.  The middle is you coaching, educating and guiding them towards an end goal.  The bottom is achieving said goal.

Now there are a million and one ways to set up funnels within your business and coaching model and each week, I’ll be sharing different ones with you, so stay tuned for next week, when we discuss using Instagram (or any social media) as a sales funnel.

Keep Raising the Bar,

Paul Oneid MS, MS, CSCS