The Brands We Actually Use (and Why)

At CCU, quality matters more than hype. We cut through the noise. We provide scientifically supported training, coaching and nutrition methods. We help coaches and clients get real results — using tools and resources you can apply immediately, not empty promises.

When it comes to the brands we work with, we hold them to the same standard:

• Evidence-based.
  
  

• Durable and reliable.
  
  

• Clear about what they deliver.
  
  

• Aligned with a mindset of performance, long-term progress and integrity.
  
  

Below are the four brands we’re proud to partner with—and how each supports our values.

1. Next Level Strength Co

Code: ONEID
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What they bring:

• Training gear built with high-quality materials (belts, knee sleeves, wraps, etc) meant to handle serious loads and movement.
  
  

• A design focus on durability and function.
  
  

• A message: when your training pushes limits, your gear must hold up.
  
  

Why it aligns with us:

• Our coaching methodology emphasizes long-term performance and safe progression. You need gear that matches that.
  
  

• This brand avoids gimmicks and focuses on practical utility, mirroring our commitment to actionable coaching.
  
  

• Use of this gear supports clients who train hard, consistently, and smartly.
  
  

2.X-Factor Labs

Code: ONEID
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What they offer:

• High-purity research peptides designed to enhance performance, recovery, and metabolic optimization.
  
  

• Lab-tested compounds, clear purity standards and fast shipping.
  
  

• A product-driven brand for users who want advanced tools—not generic supplements.
  
  

Why it aligns with us:

• Our coaching emphasizes deliberate, evidence-based tools rather than trends. X-Factor Labs’ peptide focus fits that.
  
  

• For clients ready to take the next step—beyond standard protein, pre-workouts or multivitamins—this brand offers a higher ceiling.
  
  

• It complements our broader philosophy: use what works, know what you’re using, and don’t treat supplements like magic.

3. TC Nutrition

Code: TCxONEID
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What stands out:

• Founded in Canada (2017) with an emphasis on transparency, quality, and third-party testing.
  
  

• Product range includes isolates, pre-workouts, EAAs, greens, collagen and more.
  
  

• Example: the “Complete Isolate Protein Powder” provides 27 g protein per serving, minimal carbs/fat, with verified testing.
  
  

Why it aligns with us:

• We teach that supplements are tools, not shortcuts. TC Nutrition’s approach supports that mindset.
  
  

• With transparency in formulation and testing, this brand helps our clients make informed decisions.
  
  

• It supports our value of consistency: training + nutrition + supportive tools over flash “quick fixes”.
  
  

4. Bearfoot Shoes

Code: ONEID
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What they provide:

• Minimalist footwear: zero-drop soles, wide toe boxes, flexible materials.
  
  

• Design philosophy oriented around natural movement, foot health, stability and balance.
  
  

• A departure from traditional narrow, elevated‐heel athletic shoes.
  
  

Why it aligns with us:

• In coaching, we emphasize movement quality, posture, foot stability and joint health. Footwear affects all of those.
  
  

• This brand’s focus on functional movement supports our holistic approach (not just “lift heavy”, but move well).
  
  

• For clients who train seriously (strength, conditioning, functional movement), having the proper foundation — literally the feet — matters.
  
  

We don’t recommend brands just because they offer discounts or have popular names. We partner with brands because they align with how we coach: grounded in science, focused on progress, and oriented to the real work.

Which brand are you most drawn to trying first?

Keep Raising the Bar,

Paul Oneid MS, MS, CSCS